Case Study

Altogether Better, NHS Yorkshire and the Humber - 'Making nation healthier'

Amazing human stories transform lives. That's what we showed as the key communications and marketing partner for a unique community health champion programme in Yorkshire, which then spread to other regions.

Altogether Better campaigns to inspire healthier lifestyles and we helped it reach out to new audiences during its trial period.

We targeted marginalised areas developing case studies that showed the ability of individuals to change things for the better.

Integrating first-class copywriting, design and photography, we produced 17 project reports, a quarterly electronic newsletter for stakeholders, an annual report, marketing toolkit, exhibition banners and leaflets as well as helping Altogether Better develop its branding.

'All of Mapa's work has been extremely well received. The quality and creativity has really helped us to reach our audience, develop our credibility and to go a long way in achieving our goals' Roz Davies, programme director, Altogether Better Programme Yorkshire and Humber