Case Study

Express News - 'Socking it to the readers'

'This is the company newspaper against which others should be measured, brimming with great stories, great pictures and great design – an outstandingly good publication'.

– Judges' verdict in UK publications competition.

There can be no higher praise, especially when gold award rivals included the house journals of the Sun and Mirror.

Express Dairies had asked us to push the boundaries and we were determined to produce a newspaper that would make readers sit up and take notice through being informative and interesting, but with a light approach, including a hefty dose of fun.

It required an inspired design approach, which was achieved with a look that was essentially tabloid, but distinctive and in no way aping the red tops.

Back to the judges – 'It really socks it to the readers with energy and enthusiasm. It's unashamedly in your face'.